By Caitlin Kelly

From The New York Times:

Trophies were once rare things — sterling silver loving cups bought from jewelry stores for truly special occasions. But in the 1960s, they began to be mass-produced, marketed in catalogs to teachers and coaches,
and sold in sporting-goods stores.

Today, participation trophies and prizes are almost a given, as children are constantly assured that they are winners. One Maryland summer program gives awards every day — and the “day” is one hour long. In
Southern California, a regional branch of the American Youth Soccer Organization hands out roughly 3,500 awards each season — each player gets one, while around a third get two. Nationally, A.Y.S.O. local
branches typically spend as much as 12 percent of their yearly budgets
on trophies.

It adds up: trophy and award sales are now an estimated $3 billion-a-year industry in the United States and Canada. Po…